Armed with 25+ years of global marketing experience in both corporate and agency roles, Matt took the entrepreneurial leap in 2014 to follow his passion for the beverage industry by starting Big Thirst Marketing. Striking the balance between the strategic approach of the Fortune 500 marketing world with credible and passionate understanding of the beverage industry, he has a unique ability to navigate the specific nuances of the alcohol world.

Before starting Big Thirst Marketing, Matt achieved marketing results for world leading brands in the U.S. and Europe as an Executive Vice President & Managing Director for Cohn & Wolfe and as Marketing Director for Dell.